Apple has published an in-depth look at four emerging filmmakers who have used the iPhone 17 Pro Max to shoot new short films as part of the latest MAMI Select: Filmed on iPhone program. Check them out below.
‘Redefining Art’
A new Apple Newsroom post details how four filmmakers used the advanced capture capabilities of the iPhone 17 Pro Max to create their entries in the Shot on iPhone category at this year’s MAMI Mumbai Film Festival.
From challenging lighting conditions in Srila Agarwal’s 11.11 to Ritesh Sharma’s use of Cinematic mode in She Sells Seashells, Robin Joy’s reliance on Action mode for Pathanam (Paradise Fall), and Dhritisree Sarkar’s use of 8x optical zoom in Kathar Katha (The Tale of Katha), the story looks at how the iPhone 17 Pro Max supported different parts of each production and film. Helped producers bring their ideas to the screen.
Apple says the filmmakers used the iPhone 17 Pro Max as their main production device, while also relying on Apple’s broader ecosystem to support the extensive filmmaking process:
“To create their shorts, filmmakers Srila Agarwal, Ritesh Sharma, Robin Joy and Dhritisree Sarkar used the pro camera system, cinema-grade video capabilities and advanced features of the iPhone 17 Pro Max, as well as a MacBook Pro with M5 and iPad Pro with M5 for additional support.”
In Agarwal’s case, the story highlights how ProRes RAW enabled him to recover more detail in dark scenes, adjust color and white balance, and create a bright, clean image while keeping night-time scenes natural.
Watch Srila Agarwal’s ‘11.11’ below:
For Sharma, Apple says that in addition to the Cinematic mode, the Audio Mix feature “lets them focus on the sounds they need,” while also allowing them to create an even more immersive and personalized experience.
Ritesh Sharma’s ‘She Sells Seashells’ below:
Meanwhile, Joy said that the iPhone 17 Pro Max’s Action Mode, coupled with the device’s vapor chamber, enabled him to “just lock and go”, as he had “wanted to make this film for a few years, but it seemed too ambitious.”
Watch Robin Joy’s ‘Pathanam’ below:
Finally, Sarkar explained how he used ProRes RAW and Apple Log 2 to create a vintage celluloid look in post-production, and used an 8x optical zoom at 200mm to get closer to the emotional state of his protagonist.
Watch Dhritishree Sarkar’s ‘Kathar Katha’ below:
To read Apple’s full story, follow this link.
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