Instagram and TikTok trends come and go, but only a few are strong enough to stick. “Australian Girl Glam” is one of them. The low-lift, high-impact aesthetic mimics summer’s natural, sun-kissed effect in a sophisticated, elevated way. It has all the hallmarks of internet virality: 1) a catchy name, 2) makeup artist approval, and 3) exceptional wearability. Then, there is cultural authenticity. “Aussie girl glam” is not an old internet-created trend; It is popular in its specified geography.
Take it from an Australian-born, NYC-based makeup artist bronte scullionJo says this is one of the most common makeup styles seen in the Australian beauty industry. “This is deeply influenced by the sun and heat that surrounds us in Australia, which naturally translates into the way we do makeup, which favors glowing, bronzed and buttery-looking skin.” In fact, she says it’s an often-requested aesthetic for editorial campaigns. “The brief of many photo shoots in Australia leans towards warm, bright colours,” she says.
taniel jay Is a makeup artist based in Queensland. She is also the founder of her surname beauty brand. She agrees that the glamor of the Australian girl was conceived on the set during the photo shoot. “A lot of the viral looks you see are actually created on set for brand campaigns, where makeup artists are focused on making skin look fresh, bronzed, and effortless on camera,” she says. “I’ve been working on commercial photoshoots for the past ten years, and while some shoots take place indoors, many shoots take place on location, often in the heat. The days are long, so makeup needs to be breathable, photograph beautifully, and be easy to touch up throughout the day.”
Aussie girl glam is set to be one of the biggest beauty trends of summer 2026 and beyond. Ahead, courtesy of three top makeup artists, learn everything you need to know about this trend before it officially takes over your FYP.
Kelly Anne Sewell has filmed an Australian girl glam tutorial for her app, Makeup by Kelly Anne.
(Image credit: Kelly Anne Sewell)
Australian girl glam, explained
Experts agree that the three best adjectives to describe Australian girl glamor are: hot, sun-kissed, and effortless. Scullion adds “lived-in” to the mix. “[It]feels effortless rather than overly structured. The look is minimalist but really intentional with the placement. It’s heavily influenced by Australia’s climate and coastal lifestyle, which naturally translates into a softer, more breezy approach.”
Jai agrees. “Living in Australia, where it feels like summer most of the year, especially in Queensland, the focus is on lightweight, breathable makeup that compliments your natural skin rather than clogging it up.”
recently, Kelly Anne SewellCelebrity makeup artist and founder of Makeup by Kelly Anne App, Posted a tutorial on how to get authentic Australian girl glam. ““Australian girl glamor comes straight from the best Australian make-up artists,” she says. (Australian Make-up Artists) Jenna Bellhouse Came to my app, Makeup by Kelly Anne, To recreate a signature Aussie girl glamor on me and explained that this is exactly the type of makeup every MUA is asked to do on set. Bronze, freckles, warm tones. It is very fresh looking and very sexy. Think hot-girl bronze summer glam.”
(Image credit: Bronte Scullion)
Key Elements of Australian Girl Glam
The most important element of Australian girl glamor is (surprise!) bronzer. Or, “a lot of bronzer,” as Sewell says. However, the more important thing is the bronzer placement And how it mixes with other makeup products on the skin. (Hint: Sewell says to apply it everywhere — even where you’d normally swap out bronzer for contour). Tell Sewell, Scullion and Jai about the exact Aussie girl glam process they use.
“There are a few key elements that really bring Aussie girl glamor to life,” Scullion says. First and foremost, “It’s all about cohesion, especially between the eyes and cheeks. I always try to resort to multi-use products to keep the routine effortless.”
(Image credit: Bronte Scullion)
Step 1: Tone
After skin preparation, the specialist begins applying foundation. Scallion likes to use a brightening, buildable formula, like this one. dior backstage foundation ($45). Jay loves the “one-layer makeup look”, i.e. skipping foundation and choosing a lighter skin tone, especially Chanel. Les Beiges Water-Fresh Tint ($72). “Use concealer only where you need it, then add warmth and dimension to the face with bronzer.”
Here is the important thing. Bronzer should basically be applied everywhere, but not in a messy, messy-looking way. It should be brushed or patted evenly and deliberately. “Bring warmth and dimension to the face with bronzer,” says Jay. “Don’t be afraid of bronzer. Apply it to the forehead, cheeks, nose, eyes and lips.”
taniel jay
Bronzer: Cream Bronzer
All three experts use and recommend Jay themselves bronzeor ($59), an innovative cream product that adds warmth to the skin. Jai recommends applying it liberally on the skin. In fact, she uses it to add coverage to the skin instead of foundation. This is their trick to keeping skin looking fresh, natural and sun-kissed – never sticky.
Enhance the complexion with a swipe of cream blush. Experts love Rhodes Pocket Blush in Toasted Teddy ($25), which is a bronze terracotta shade – perfect for this trend. They recommend applying it to the cheeks and nose to follow the “sunburn blush” trend.
Step 2: Eyes and Lips
The eyes are kept very simple. Experts recommend giving it up Using eye shadow and bronzer instead—the same bronzer you apply everywhere else. However Jay sometimes opts for “soft brown feathers on the outer corners for subtle definition”. Finish with brown, maroon or black mascara.
“For lips, outline with liner one to two shades darker than your natural lip color and blend it out for a soft, seamless finish,” says Jai. And last but not least, add freckles. Yes, you read that right, freckles are more than a finishing touch.
Step 3: Freckles
It’s a major, unforgettable element of Australian girl glamour. “It wouldn’t be Australian girl glamor without applying blush to the nose and adding beauty marks and fake freckles back into the skin so it looks like it’s alive,” Scullion says.
Jay strongly agrees. “We always define the beauty spots and add some fake freckles on the nose. Enhancing the beauty spots makes the base look more natural.”
(Image credit: Bronte Scullion)
Additional Tips and Tricks
- Skin preparation is important: Australian girl glam is a “natural glam” look, meaning it’s fresh and glowing. It starts with skin preparation. Jay and Scullion both recommend it road glazing milk For mild hydration.
- Hot cream on the back of the hand Products: “With cream products, I like to pat rather than swipe for a smoother blend, and I warm it on the back of my hand first so it melts more seamlessly into the skin,” says Jay.
- Mix, Mix, Mix: Australian girl glamor is synonymous with spontaneity. Scullion emphasizes the importance of multi-use products and intentional placement. For example, she likes to apply bronzer down the bridge of the nose and blend it into the inner eye. “It ties everything together beautifully and creates a seamless blend on the face, ensuring that the dimensions feel connected and harmonious.”
- Keep powder to a minimum: Jai says this allows her to “work the skin as needed and maintain that fresh, natural finish (…) I like a light loose powder through the T-zone, and I opt for a fixing spray to keep the rest of the face in line with the look.”
- When in doubt, adopt a warmer tone: “Brown eyeliner is preferred to create depth that blends seamlessly with the warmth used in the rest of the makeup,” says Scullion. “Color products sit on the warm side. Combine bronzer with terracotta-toned blush to pair the two beautifully.”
Best Australian Girl Glam Makeup Products
channel
Les Beiges Sheer Healthy Glow Highlighting Fluid – Sunkissed
Jay likes to layer the illuminator under the skin tint. This is his favourite.
channel
Les Beiges Water-Fresh Tint
This is Jai’s favorite skin color.
dior
Backstage Face and Body Foundation
Scullion prefers this buildable foundation.
Nars
Soft Matte Complete Full Coverage Concealer
Jay uses this to hide areas that need more improvement.
Kosas
Revealer Super Creamy + Brightening Concealer
To “glow with a creamy, radiant finish,” Jay loves this concealer.
mac
Mineralize SkinFinish Natural Face Powder
“My favorite powder bronzer is MAC Mineralize Skinfinish Naturals, which I also sweep into the crease of the eye for soft definition,” says Jai.
hourglass
ambient light bronzer
Both Sewell and Scullion recommend this bright, sun-kissed bronzer. “You’ll never see this in an Australian makeup artist’s kit,” says Scullion.
road
Pocket Blush – Toasted Teddy
It’s confirmed: this is the ideal blush for Aussie girl glamour.
Haus Labs
Color Fuse Talc-Free Blush Powder – Fire Moon
This is another one of Scallion’s favorite blush shades.
dior
Backstage Glow Maximizer Face Palette
Scullion loves Dior’s Backstage Glow Palettes for their sparkle and shine.
freak
Original Freckle – Freckle Noir
Sewell recommends Freak products for natural-looking freckles.
revlon
ColorStay 5-in-1 Semi-Permanent Brow Ink
Meanwhile, Jay and Scullion describe it as the main means of creating fake freckles.
mac
Eye Kohl Eyeliner Pencil – Costa Rich
Scullion’s perfect toasty-brown eyeliner.
summer friday
Softline Lip Liner – Cinnamon
This is one of Sewell’s favorite lip liners. She loves cinnamon and brownie shades.
taniel jay
Stayliner Matte Lip + Eye Definer – Nougat
Sewell also recommends Jai’s Stayliner in Nougat and Cookie shades.
loreal
Surefire 3-Second Setting Mist Spray
This is one of Jai’s favorite setting sprays for giving that Australian girl a glamorous look.
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