NBC officially greenlights a Wordle television adaptation, bringing the New York Times cultural phenomenon word game to primetime. Today show anchor Savannah Guthrie will host the primetime game show, produced by Jimmy Fallon’s Electric Hot Dog Production Company in partnership with The Times.
The show challenges contestants to solve five-letter word puzzles nbc It has been described as a “supersized battle of smarts, speed and entertainment”. The adaptation is based on Wordle’s social sharing culture, a daily ritual used by millions of people to post scores and debate-solving strategies, translating that community engagement into a competitive television format.
many times Acquired Wordle in 2022 after the free daily puzzle became a cultural phenomenon attracting millions of players globally. The acquisition expanded The Times’ gaming portfolio with crossword and letter-box puzzles as well.
Leadership confirmed that while the company had long considered Wordle’s television potential, the NBC partnership represented an ideal creative fit.
many times Caitlin Roper, executive editorial director of film and TV, praised the collaboration, saying, “Teaming with Jimmy Fallon to develop the game for NBC was a perfect fit. We wanted to honor the specific thrill of Wordley, the way people play and share their scores with each other, but also create something new for TV.”
“It’s weird to wake up every day and do the ‘Today’ show, and it’s even weirder to say I’m going to do a game show when your heart is broken,” she told The Times. “But I’m determined to put one foot in front of the other. And that’s a joy.”
