When Nikhil Eapen became Group CEO of StarHub in early 2021, he inherited a company that needed reinvention. StarHub was built on a single insight: Bundle everything. And for years, that was enough. Mobile, broadband, pay television, fixed-line. StarHub was one of the first telecom companies in the world to offer all four in one package. Ultimately, consumer behavior changed over time, shaped by the changing needs and expectations in each segment. StarHub, known as a challenger and innovator, now needs to rekindle its spark. “Starhub has changed over the last five years,” says Eapen. “We are now completely a telecommunications and enterprise services company.”
Two businesses, one company
According to Eapen, StarHub is today almost evenly split between its consumer and enterprise operations. On the consumer side, it considers itself number two in mobile by revenue market share; Number one in residential broadband (a position created through organic growth…)
