It’s been quite a while now since Jaguar made a drastic change to its branding and overall strategy, and in that time we’ve also managed to see Its Type 00 concept car revealedWhich abandons years of “established” automotive engineering and styling concepts in exchange for a more minimalist look. With this in mind, the company recently released a teaser of its new vehicle, albeit in a restrained manner.
More specifically, Jaguar says this is its new luxury four-door GT electric vehicle It will be known only as Type 01-According to the company, “Type” is a callback to its older models, while “0” means zero tailpipe emissions, and “1” symbolizes its place in Jaguar’s new generation of cars. Jaguar managing director Rawdon Glover says:
We’ve reimagined Jaguar for a new era, taking inspiration from what’s come before. Our engineers have achieved this with a vehicle that looks and drives like no other electric car, yet reflects a unique provenance. The Type 01 name is part of that story – for me, the zero also symbolizes a complete brand reset, and the ‘1’, our first car for a new chapter, is ‘one of a kind!’
Jaguar says it plans to reveal the Type 01 later in the year, while prototypes of the vehicle will be seen ahead of an upcoming Formula E race weekend, although they will all be wrapped in a “distinctive camouflage wrap.” The brand has since focused on manufacturing EVs.
