Looks like Sony is hurting the Xperia 1 VIII with its new camera assistant

After all the leaks and rumors, Sony finally launched the Xperia 1 VIII earlier this week. Not only did the flagship phone receive a major redesign, but Sony also fitted a new telephoto sensor that’s almost four times larger than before. Attempting to show off what this new camera can do, a large part of the marketing revolves around a new AI-powered camera feature that offers suggestions for more expressive photos. However, this promotion is not going as well as the company had hoped.

But Product page of Xperia 1 VIIIThere is a section that promotes a new feature called AI Camera Assistant. As Sony says, the tool “suggests various expressive options with different adjustments to create memorable photos.” While it seems like this could be a useful feature, the samples Sony chose to use as examples serve more as an argument against the feature.

The images above are side-by-side comparisons that Sony shared, including the original photo and one of the four suggestions offered by the AI ​​camera assistant. All three AI suggestions look significantly worse than the original, appearing washed out and overexposed. Not surprisingly, it didn’t take long for people to start making fun of Sony’s marketing.

after Sony posted side-by-side comparisons on social mediaFans were in disbelief. One user on X wrote, “Best anti-AI ad ever, thanks Sony.” A third user said, “What’s going on with Sony? Who approved this post? The AI ​​photos look terrible.”

It’s safe to say that these images aren’t exactly a good way to market the capabilities of your new AI tool. However, it appears that Sony sees nothing wrong with these images as they are still being advertised.