TL;DR
- You can soon start watching AI-created animated shorts on Netflix’s streaming platform.
- The company is building an internal studio called INKubator.
- A job listing describes the studio as “our next-generation, creative-led, GenAI-native animation studio.”
Using generic AI isn’t new to Netflix, as the company uses it to power various features like natural language search. Whether you like it or not, it looks like the streamer will soon start serving you new content made with the same technology.
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according to low passNetflix is in the midst of building a new internal studio called INKubator, also known as INK. The goal of this studio is to create short-form animation created by generative AI. Based on some LinkedIn profiles, it appears the studio was quietly founded in March.
At the moment, Netflix is filling a variety of roles. There are various job listings for producers, software engineers, and CG artists. The job listing for the head of technology describes the studio as “our next-generation, creative-led, GenAI-native animation studio.”
While Netflix is still trying to staff the studio, it already has its leader. Stepping down as COO Serena IyerJoe was previously the director of content programming and strategy for animation at Netflix. Before joining Netflix, Iyer worked in strategy and operations roles at DreamWorks Animation, MRC Studios, and A24 Films.
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