With an intensely urban and regional Mexican musical mood and lyrics that explore love away from the traditional romantic concept, “Tal Para Kual,“New single by.” less clickaComes with force. The track is being released along with the first episode of a YouTube series that introduces a new concept where music and story move forward together.
“Lo Clica: La Série,” Described by the cast as “a story based on (almost) true events”, it is a high-quality production produced by HYBE Latin America’s new label S1ENTO Records. In the project, a group of musicians and actors explore through imagination how strange the road to success can be.
The original storyline and meticulous post-production work give the visual project a dramatic, emotionally charged aesthetic full of contrasts, where there is a heavy emphasis on shadow. At the same time, traditional shots and transitions have faded to make room for a bold, modern proposition that deeply connects with today’s increasingly digital audiences.
Each episode will accompany a new song weekly on the artists’ social media channels and streaming platforms, creating an ambitious multimedia experience that will firmly put Roberto “Raki” Palacios, Luis “Terry” Terrazas, Ricardo Ayub, Agustín “Agu” Valdez, Guillermo “Memo” Ayala and Eduardo “Lalo” Bonilla in the spotlight.
The group was formed after the reality show Pase la Fama, where its members met as finalists and discovered an artistic chemistry that extended far beyond the competition. Hailing from different regions of Mexico, the artists found a creative meeting point within their cultural differences, which ultimately shaped a distinct sonic identity of their own.
Supported by HYBE Latin America, less clicka Quickly began to gain attention due to their “House Tumbado”, a mix that combines the sensibilities of contemporary regional Mexican music with electronic beats, nightlife energy and urban influences closely associated with Gen Z culture.
Their debut single, “Camionetas Negras”, serves as a powerful introduction to that musical world, especially through a production led by Wicked Outside and Julia Lewis, recognized for collaborating with artists such as Bad Bunny and Karol G. Later releases like “Juliet” exposed a more vulnerable and melancholic side of the band.
The band has continued to gain momentum on stage as well. Recently, he opened a concert for Victor Mendiville in Palenque Metepec, a performance that highlighted his grasp beyond the digital platforms where he already moves with remarkable ease.
Once again with the launch of “Tal Para Cual” and “Lo Clica: La Seri”, produced by Julia Lewis, the Mexican act is betting on a complete and modern experience, in line with the way the new generation consumes stories, emotions and music, where incorporating only one meaning is not enough.
