A customer searches your name on Google. Instead of finding your business, they see old forum posts, broken email addresses, and data broker listings with your address and phone number. Most solopreneurs don’t realize that their personal data and professional credibility are inseparable, and federal law gives you the power to fix this.
Under the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), companies that hold your personal information are legally required to delete it upon request.
The problem is that each of the 40+ data brokers uses a different opt-out process, different forms, and different email addresses. Doing this manually takes weeks.
Step 1: Audit your digital footprint
Find your full name, email and phone number. Capture screenshots of all data visible on data broker sites, previous social media accounts, forums, and old publications. Apply cloud or similar software to sort your findings into categories and prioritize them based on their relevance to your reputation.
Step 2: Request data deletion from data brokers
Spokeo, BeenVerified, Whitepages and MyLife have no choice but to delete your data in accordance with CCPA laws. Make reasonable opt-out requests, and use your legal rights as leverage.
Step 3: Close Inactive Accounts
All those old forums, defunct apps, and obsolete services have your data stored somewhere. Resources like justdeleteme.xyz can give you guidance on deletion. Make sure you ask for complete deletion instead of deactivation.
Step 4: Submit a legal request to delete data
If a company refuses to delete your data, submit a formal CCPA or GDPR request. You have to give the company a time limit of 30 days to respond. Legal implications will ensure quick response.
Step 5: Bury Non-Removable Content
Some information from old articles, cached pages, and forum posts cannot be removed. Push them down by creating new, keyword-optimized content that ranks higher in Google.
Step 6: Monitor for data breaches
Check hasibeenpwned.com once a month. If your email appears in a breach, make sure you refresh passwords first and turn on two-factor authentication for any high-risk accounts you know.
Repeat this process every six months. Each cycle will delete newly added data.
