The world has gone crazy about the Audemars Piguet x Swatch collaboration. OK, “the world” might be a stretch. But so many people are spreading anarchy that this story has made headlines globally. It’s not just Singapore where queues and debates have broken out – it’s happening in the UK and elsewhere too. People are camping overnight and Swatch has even closed some stores due to safety concerns. This is not the first time. You might remember the Swatch x Omega collab in 2022—the Moonswatch. That too was a mania. It was a replica of the Omega Speedmaster Moonwatch, the same watch that Neil Armstrong wore when he became the first man to walk on the Moon. An actual Moonwatch costs between S$7,900 and S$30,000, depending on the model. A moonwatch? Just S$400-500. Suddenly, the public could have a legitimate replica. Of course, there were compromises. The Moonwatch is mostly ceramic and uses a quartz movement, not mechanical like the original…
