The Singapore real estate industry has evolved significantly over the years. We went from newspaper ads and cold-calling to social media marketing, AI tools, video tours, and data-driven presentations. Consumers today are more informed than ever, and information spreads faster than at any time in history. Yet despite all this progress, Many real estate agents are still making the same mistakes agents made decades ago. Interestingly, these mistakes are usually not due to lack of intelligence or effort. Most often, they come from habits that are passed down from one generation of agents to the next. Some mistakes became “industry norms”, while others simply stemmed from a refusal to adapt to changing consumer behavior. The unfortunate reality is that although the market has evolved, many agents have not evolved with it. Treating real estate as a transaction rather than a relationship…
