As you’ve probably already heard, the new ferrari luce It was designed by Sir Jony Ive, who founded LoveFrom after leaving Apple. He designed the car inside and out and the interior of the car will feature multiple OLED displays manufactured by Samsung.
In total, the Luce has three digital display zones and Samsung Display will supply four panel sizes: 12.9”, 12”, 10.1” and 6.3”. And the setup is kind of crazy, though not as crazy as the car’s €550,000 price tag.
The Ferrari Luce will have multiple displays manufactured by Samsung
First, the binnacle – that’s the instrument cluster in front of the driver – will have a physical needle poking through the display thanks to Samsung’s proprietary HIAA tech (hole in active area).
Yes, Samsung has plenty of experience punching holes through smartphone displays – but a typical smartphone selfie camera is no larger than 5mm in diameter. In contrast, the Ferrari Luce will have a hole in the top that is about 20 times larger.
The Ferrari Luce binnacle will use a two-layer display with physical hands
The instrument cluster will be made up of two OLED panels – a 12″ panel at the bottom and a 12.9″ panel at the top. The bottom panel will draw background content (such as gauge indexes), while the top display will have three circular cutouts. The stacked design with physical hands creates a three-dimensional display instead of the 2D glass look that most cars have these days.
The central control panel will use a 10.1″ OLED panel and will have configurable functions such as a clock, stopwatch, and compass. This panel will also use HIAA technology and will have three physical hands (like the hour, minute, and second hands on a clock).
The central control panel will use a 10.1” OLED display with physical clock hands
Finally, the 6.3” panel will be used to give rear passengers climate controls, a readout with driving dynamics, and more.
6.3” display for rear passengers
“Samsung Display was able to fully support the Ferrari Luce’s design philosophy of seamless software and hardware integration. The brand-new display system implemented in the Ferrari Luce offers an unprecedented cockpit experience, where Ferrari’s heritage and future-oriented technology co-exist in harmony.” said Ernesto Laslandra, Ferrari’s chief research and development officer.
check it out announcement news To take a look at the exterior.
