TL;DR
- Ferrari has unveiled its first EV, the Lucknow, which features a futuristic OLED dashboard designed by Samsung Display.
- The car’s layered dashboard uses Samsung’s HIAA display technology, originally developed for Galaxy phone punch-hole cameras, to combine OLED screens with actual mechanical gauges.
- The overall design of the Loos was done by former Apple design chief Jony Ive, the man who helped shape iPhone hardware for years.
At a time when most modern cars are replacing physical controls with giant flat touchscreens, Ferrari is trying something different with its first EV, the new Luca supercar. And what’s surprising is that the technology behind it originates from Samsung’s Galaxy phones.
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Samsung Display announced that it is supplying four OLED panels specifically for the Ferrari Luce, including a futuristic layered instrument cluster that we haven’t seen in a production car yet.
The setup combines two OLED panels stacked on top of each other and actual mechanical arms moving between them. The result looks less like a traditional car dashboard and more like a giant interactive smartwatch interface.
What’s most interesting for tech fans is how Samsung Display and Ferrari have achieved this. Samsung used its HIAA (hole in active area) display technology to create massive openings inside the OLED panel so that the bottom screen and physical gauges remain visible. The company says that the hole inside the Ferrari display is about 100 mm, which is about 20 times larger than the typical 5 mm punch-hole camera cutout found in smartphones.
HIAA technology was first used on the Galaxy S10 and Note 10 before becoming popular in Samsung’s various smartphone lineups. Now the same display trick designed to house selfie cameras is powering the cockpit of the Ferrari Luce.
Additionally, HIAA technology is also being used on the 10.1-inch OLED display integrated in the central control panel. The MultiGraph digitally displays various modes including clock, stopwatch and compass. Three mechanical hands are physically mounted through tiny holes in the OLED panel, and they rotate 360 ​​degrees in real time.
There’s a big Apple element here too. The Ferrari Luce was designed by Apple’s former design chief Jony Ive, the man who helped shape iPhone hardware for years. Now, he’s using Samsung OLED innovations to create the most futuristic car interior ever.
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