Joe Maring/Android Authority
TL;DR
- YouTube is making its AI labels more prominent for both long-term content as well as shorts.
- The new labels will be displayed on realistic-looking videos that have been created or significantly altered using AI tools.
- It will also start detecting and automatically labeling AI content on the platform.
As one of the most popular video platforms in the world, YouTube has a lot of AI-generated content. Although the platform does not oppose such videos, it has relied on creators to label their videos correctly. Now, it’s making a major change to how it identifies and labels AI videos on the platform.
youtube announced today that it is revamping its AI labels by making them more visible and automated.
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When watching long-form YouTube content, the platform AI will place the label directly below the video player. Previously, this label appeared inside the video description. This new placement is intended to improve visibility and make it clear to viewers that they are seeing content that looks real but is either AI-generated, or meaningfully altered using AI tools.
For Shorts content, the label will now appear as an overlay on the video.
Its purpose is to provide viewers with meaningful context about what they are watching. A lot of AI-generated videos look realistic and can often be misleading. With labels appearing more prominently, the platform seeks to help users identify realistic videos that are actually generated with AI software.
Videos that are clearly unrealistic or only slightly modified using AI will continue to display AI disclosures in their descriptions.
The second big change is targeted at creators. Until now, YouTube has relied on creators manually revealing content created with AI. Now, the platform will also start identifying AI content automatically.
If a creator uploads AI content to the platform but does not manually reveal it, YouTube will attempt to recognize it and automatically apply the AI ​​label to the video.
The company also clarified that the creators will still remain in control. If the new system incorrectly flags a video as AI generated, the creator will be able to update the video’s disclosure status in YouTube Studio and remove the label.
This will not apply to videos created using Google Veo, Dream Screen, or content with C2PA metadata that fully identifies it as Generative AI.
YouTube’s new labels and automatic AI detection are already available and should be available to all users soon.
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