It looks like Qualcomm is going even further into the AI PC race, with a new processor that’s aimed at one of computing’s biggest, untapped markets: cheap laptops that people can actually buy.
The company on Thursday revealed the Snapdragon C, a new Arm-based chip for entry-level Windows PCs that is expected to start at around $300.
Rather than plunging headfirst into high-end gaming rigs or professional workstations, Qualcomm is aiming at students, families, remote workers, and small businesses, basically anyone who wants a lightweight, portable laptop with modern AI support and ideally long battery life.
Many AI laptops launched last year still have high prices, often well above typical consumer spending. So, it looks like Qualcomm’s Snapdragon C is trying to take it in a different direction.
Qualcomm claims that the processor is built for everyday things like web browsing, streaming, office tasks and video calls. The company also says that laptops using Snapdragon C will be thinner, quieter, fanless, and feel responsive even in day-to-day use.
A big part of the Snapdragon C is its built-in Neural Processing Unit, or NPU. These dedicated AI bits are being used more and more to support on-device functions, including live captions, AI-reliant productivity features, background noise reduction, and image enhancements.
Qualcomm says adding AI hardware to low-cost chips is part of a larger effort to make AI computing easier, rather than keeping advanced features locked behind only premium devices.
“Consumers and businesses are looking for affordable PCs that still deliver a modern experience,” said Kedar Kondap, senior vice president and general manager of compute and gaming, Qualcomm Technologies.
It is important to note that major brands like Acer, HP, and Lenovo are already getting ready to ship laptops using this platform, with products expected to launch later this year.
