Paloma Wool Runway Inspiration Spring 2026: 7 trends to shop

If you live in New York, it’s hard to avoid the Paloma Woolliness of style. I notice it everywhere, whether it’s a bag on the subway or one of the brand’s dresses in its signature Cupro fabric. In my own friend group, costumes are especially popular. If you pass by the Soho flagship on any given weekend, you’ll see a line out the door.

It’s become a cult favorite, known for its dreamy, conceptual approach to everyday dressing, featuring pieces that feel restrained and playful. Personally, I like how the designs feel both timeless and unexpected, or what is thought of as “artistic minimalism.”