Gen Z is known for being innovative, fun, and incredibly stylish. This young fashion crowd is full of opinions, trends to copy, and brands to share. On my daily TikTok scroll, I’ve discovered new brands that I’m really interested in and excited to share with you all. Spring has finally arrived, and it’s the perfect time to explore your personal style with pieces from emerging fashion brands.
As I saved all of these emerging and established brands beloved by Gen Z, I also shopped each of them, and I can confidently say that these pieces won’t disappoint. From clothing to accessories, these brands are offering some great things to try this spring.
If you’re curious about what’s stylish Gen Zers are wearing this spring, keep scrolling to find the brands they’re shopping.
Willie Chavarria
Willy Chavarria is an eponymous brand popular among the Gen Z fashion crowd. Chavarria designs pieces that are both relevant and ambitious, from baggy pants to cool jackets. According to the label spring seems to be the best season.
(Image credit: Zara)
just a little
Willy Chavarria x Zara Long Pleated Shorts
Willie Chavarria
Rough Rider Embroidered Knit Jacket
Willie Chavarria
Bad Boy Nylon Track Jacket
just a little
Willy Chavarria x Zara Leather Clogs
Willie Chavarria
knitted dress
Marjasherwood
If you ever need a cool-girl bag, you have to try a bag from Marjasherwood. I’ve been eyeing some for spring and know other fashionable dressers would look great with them too. The brand offers a range of styles in modern shapes and colors that are easy to add to anyone’s wardrobe.
(Image credit: Margesherwood)
Margesherwood
hobo shoulder bag
Margesherwood
City Mini Suede Hobo Bag
Margesherwood
basset shoulder bag
Margesherwood
black halter big bag
Margesherwood
Soft Bowling Top Handle Bag
damson madder
Damson Madder is my favorite brand. Each piece is trendy but not so trendy that I could get rid of anything in a year. I love its printed pieces, from skirts to tops and jackets. The brand has pieces you can dress up or down, which is always a plus.
damson madder
Fabia Pleated Wide Leg Pant
damson madder
Marseille Barn Midi Skirt
damson madder
darby shirt
damson madder
fia trousers
Kallmeyer
This brand is a perfect blend of old and young Gen Zers. As an old Gen Xer, I would wear any of these outfits to the office, which may be anti-office, but so be it. These pieces are long-lasting, colorful and easy to style. I like basics because they have an elevated feel.
Kallmeyer
elliot core coat
Kallmeyer
blake rugby polo
Kallmeyer
column leg jeans
Kallmeyer
Vyan Long Sleeve Tee
bonnie clyde
Bonnie Clyde is the new it glasses brand for Gen Zers. I have these dance style, silver wire frames which make all my outfits look nice and sophisticated. I’ve been a fan online from a distance, but once I went to a pop-up in NYC to try on a pair, I became a fan forever.
bonnie clyde
black and silver nisa glasses
bonnie clyde
red and black glasses
bonnie clyde
brown cocoa sunglasses
margaux
I’ve been searching for the best new spring shoes to wear this year, and during my search I’ve turned to the brand Margaux. These shoes are equally comfortable and attractive. i have On my wish list are sandals and flats that I won’t wear. I’m excited to wear some sandals for the season.
margaux
The Alleys in Cotton and Saddle Nappa
margaux
Dylan Sandals in Burgundy Patent
margaux
Fontaine Jane in saddle woven leather
Eliu
As a Gen Zer, I love colorful jewelry, from charms to beads. I find jewelery like Eliu youthful and attractive. I love wearing colorful jewelry with basic outfits to jazz them up in a fun and fresh way.
Eliu
Pescado Mismatched Drop Earrings
Eliu
Tripala Hoop Earrings
why trust us
Who wears what, fashion is our specialty. Our editors have years of industry experience, from reporting on seasonal fashion trends seen at international fashion weeks to working with some of the most recognizable names in fashion. Each item we recommend is carefully selected based on current trends, quality, and real-world wearability.
We regularly try things on ourselves, everything from best-selling jeans to designer shoes; Talk to outside experts and fashion insiders; And stay closely connected to what our readers are looking for. Our advice is based on expertise and must meet our exceptional taste standards, so you can feel confident in every recommendation.
