Where to Shop: 15+ Stylish Indie Plus Size Swimwear Brands

“Alpine Butterfly Swim was created to inspire women to wear that sexy swimsuit and love themselves while doing it. In 2015, after realizing that it was almost impossible to find swimsuits for my plus size niece (that were also attractive!), I was inspired to create a brand that didn’t forget all women above a size 8. Alpine Butterfly Swim officially launched in August 2017 Gone.”

Available up to size 6X.

“The brand features ready-to-wear styles in sizes XS-4X, home, swim, lounge and accessories. The eponymous brand focuses on using high-quality, cruelty-free materials in bold colors and extraordinary textures when designing every product.”

Available up to size 4X.

“To us, plus-size bodies are not a demographic or a segment of the market. They are us, and we are you.

We design, develop and fit premium activewear specifically for plus sizes L-7X. Our sole focus is to create products for you with the quality, style, fit and functionality you deserve.”

Up to 7X size!

A fantasy ready-to-wear brand full of magic from the co-founder of Wildfox. Find yourself in Selkie.

“Since 2017, the original and best-fitting string bikini on the planet. As seen on The Today Show and Refinery 29. Made in America and founded by Plus Models, it’s more than a bikini – it’s a movement! Thousands of happy customers – join us!”

up to 4X size

“Chub Rub is a brand bent on creating fat liberation by centering marginalized bodies in boundary-pushing stories. Join us in changing the conversation about bodies and fashion.”

up to 4/5X size

“After designing for other well-known labels for over 15 years, we saw that the average real woman was not being represented in swimwear. As a result, in 2013, Give Me Body was created. We understand that real women have curves, stretch marks, and yes… cellulite.

We cater to women who have lived life, enjoyed life, are mothers, 25+, not photoshopped, but embrace their inner beauty and still want to look good, sexy and vibrant. Plus, Gyv Me Body swimwear is designed to fit the curves of a real woman.”

Available through 3X.

“NAKIMULI aims to go beyond the conventions of women’s fashion and create fashion apparel for forward-thinking young women.

Inspired by colours, shapes and prints, Nakimuli has created her own fashion revolution: one that embraces self-love at any size, inspires sisterhood, individuality, comfort and a whole lot of fierceness.

Available up to size 3X.

“More than twenty years in swimwear design and a record number of retail best-sellers (according to NPD Group) have earned Rod Beatty the title of America’s #1 Swimsuit Designer. After two decades designing for two of the country’s top swimwear labels – La Blanca and Anne Cole Collection – Rod Beatty launched his own swimwear brand in 2010: Blue Rod Beatty.”

Real talk, a lot of their fun swimsuits aren’t available in Plus, so we’ll watch this space and wait (hopefully 1) for them to expand their offerings!

Available up to 22W size.

“The comments and conversations, emails and letters we’ve read from our customers told us long ago that we were onto something big. At the core of it all, we’re still us, the same founders from the beginning, with the most supportive and thoughtful customers we could ever hope for. You helped us make TomboyX what it is today.”

up to 6X

“Nina Shaarae is a boutique luxury swim and resort wear line dedicated to celebrating the beauty of curvy women around the world.

Founded in Chicago, IL in 2015, the Nina Shaare brand has been featured in your favorite fashion magazines from GQ to Vogue and has even displayed designs internationally in top fashion shows.

As we continue to push the envelope on diversity by celebrating all shapes and sizes, we invite you to join us.”

Available up to size 3X.

“At Nomads, we bridge the gap in luxury, destination-inspired swimwear by offering consistency across all sizes. It is our belief that everyone should have access to the same style of clothing, no matter their size. That’s why we offer our timeless, innovative swim and resortwear styles made from the best fabrics in sizes XS-5X.”

Available up to size 5X.

“Phillida aims to redefine fashion-forward swimwear for everyone, creating perfect-fitting separates that are made to mix and match and celebrate the nuances and diversity of the female figure.

Combining aesthetic-driven designs with fit-focused techniques and technology, each item in Phyla’s collection is customizable and current. First and foremost, the pleasure-seeking, Phyllida woman knows she is beautiful because she knows herself and reaches for swimwear that lets her truly come into life.

Available through US 3XL and 42H or 44G chest.

“We create travel essentials Comfortable enough for the journey, and stylish enough for the destination.We believe fashion and function should always go hand in hand, packing for travel should be stress-free, etc. Comfortable doesn’t mean wearing less.”

S upto size 22.

“Origami Customs is a customized and handmade line of swimwear, lingerie and more for people of all genders. Our team is made up of individuals with diverse identities and needs. We all bring our unique experiences to the table of this company. We all have meaningful experiences with the body-affirming gear we create and sell.”

up to 5X

“Wild Isles is a woman-owned small business based in Minneapolis, Minnesota. After a year of design and development, Wild Isles launched in May, 2019 with a collection of mix and match bikinis designed with fuller busts in mind.”

Up to size 22-24 in bottom and up to 44H in top

“Each suit is made from a minimum of 6 recycled plastic bottles taken from beaches and streets. So far we’ve recycled over 750,000 plastic bottles – and we’re just getting started.”