TL;DR
- The so-called Google Fitbit Air is expected to be priced around $99.
- The color options and band design of the screenless fitness band have also been leaked.
- With a Fitbit Premium subscription, the Fitbit Air can be cheaper than WHOOP’s athlete-favorite wearable.
Google’s upcoming screenless fitness band, reportedly called Fitbit Air, could launch at a seriously competitive price to take on rival WHOOP.
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According to data collected by the supplier droid lifeThe so-called Google Fitbit Air could cost around $99. If that pricing holds up, it would make Google’s new wearable significantly cheaper than a WHOOP subscription, which currently costs $199 per year for Whoop 5.0 with a basic subscription.
If you take into account the $79.99/year Fitbit Premium subscription (expected to be rebranded as “Google Health”), the Fitbit Air could cost users about $179. That’s still well below WHOOP’s entry-level price, which could potentially give Google a leg up right out of the gate.
Beyond pricing, droid life Details about the colors and band options of the Fitbit Air were also shared. It is said that the wearable item will arrive Obsidian, Lavender and Berry Ships with color and white “Snow” charging cable.
Google may also offer a wide range of interchangeable bands in different colors, including:
- Display Loop: Obsidian, Fog, Lavender, Berry
- Active (small and big): Obsidian, Fog, Berry, Lavender
- Elevated Softflex: obsidian, moonstone, porcelain
- Metal Mesh: silver, hot gold
As far as availability is concerned, suppliers point to a possible May 16 launch window, meaning Google could announce the thing just a few days before Google I/O.
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