The ‘it’ bag has a fairly standard lifespan. It started as an indie darling worn only by the coolest girls, staying months ahead of every trend. Gradually their followers start adopting and imitating them, making the bag mainstream. Once the bag reaches everywhere, it reaches coveted ‘it’ status. When it starts being sold everywhere, its attraction increases further. Suddenly, everyone and their mother either wants one or owns one.
(Image credit: Backgrid)
Some bags will become oversaturated and then forgotten. Others will stand the test of time and make fashion history. The Alaia Techel bag is on the latter’s trajectory.
The popular ‘It’ bag popularized the East-West silhouette that is now completely indispensable. It also made long straps look great. And while it seems like everyone has a Techele bag or some imitator of one, there’s still ‘it’ out there. Need proof? just look Olivia Rodrigo.
While recently promoting his highly anticipated upcoming album, You look so sad for a girl who loves so much, Rodrigo was seen carrying a Techele bag over her shoulder, paired with her transparent polka dot dress. The right outfit serves as a reminder that some bags aren’t just trendy, they’re timeless.
Shop the bags, below.
