8 contemporary brands that fashion girls trust in summer

Summer is just around the corner, and with it (at least in my case) comes the urge to shop. I love all seasons, but summer is by far the most fun. Colours, low cuts, festival-ready dresses and pool party ensembles – even for those who are minimalists, this is a ripe and rare opportunity to ditch your annual outing for those more sociable pieces. I am also excited about my airport look. Although there are some obvious brands that many people rely on for wardrobe updates: H&M, Zara and COS, to name a few, it’s the lesser-known contemporary brands that fascinate me the most.

Although not everyone can afford luxury, there are a group of brands in that mid-range point, often seen as mid-tier or ‘affordable luxury’ that are favorites for fashionistas. While some brands are already well-known—for example, Reformation, which many of us shop for elevated basics and wedding guest dresses, Paloma Wool is a cool-girl staple and Donen is One As for the beautiful dresses and silk-satin dresses with a slight bohemian edge – there are still thousands out there that, in my opinion, are not as well known as they should be.