Hailey Bieber turns simplicity into strength Alaiha’s Summer-Fall 2026 Archetypes Campaign. She’s photographed by Tyrone LeBon under the creative direction of Peter Mulier, and the mood is edgy and sensual.
Alaia Summer/Fall 2026 Campaign
The campaign is built around archetypes, with Bieber as the modern vision of the Alaia woman: strong, cool, in control. Graces Muse, filmed in Lebon’s London gallery, the setting is empty, meanwhile the clothes take up weight.
Fashion is at the forefront here. Bieber wears a red wrap top with a pleated skirt that moves like a statue. In another image, she is lying down in a red and magenta look, soft in clothes and fierce in pose. A floral bodysuit adds a change of colour, styled with black heels and a clear glass chair that reflects the earthy look of the house.
The collection works in suede, jersey, leather, sculptural weaves, printed blooms and body-skimming shapes. Hailey gives each piece a nice, straightforward charge.
Want to see more of Hailey? Check out her front Saint Laurent Tangerine Temptation campaign in summer style.
