YouTube is tightening its grip on AI-generated content. Starting immediately, the Google-owned platform will automatically detect and flag videos created with the Photorealistic Generator AI tool, even if the creators themselves do not disclose the use.
Over the past year, it was mandatory for YouTube users to self-report any content creation involving the use of generative AI technology.
However, in recent times, with the development of advanced image and video synthesis technology, it has become impossible to distinguish machine-made content from human-made content. This makes the previous practice of self-reporting ineffective.
The most notable examples include Google’s Veo 3.1 and ByteDance’s Seedance.
In cases where YouTube detects the use of photo-realistic AI in a video, it will add a label to the video without requiring any effort from the creators.
According to YouTube’s statement regarding the issue, it should be noted that creators will have the right to protest any labels they feel have been unfairly placed. The company also assured that the label does not impose any penalties for flagged videos.
YouTube, joining Spotify and other companies, has decided to use AI detection automatically. With all the synthetic content becoming increasingly popular, there is immense pressure on platforms to remain transparent and allow a new creator economy to develop using AI.
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