EDITION→
Global
•
USA
•
UK
•
AUNZ
•
CANADA
•
IRELAND
•
FRANCE
•
GERMANY
•
ASIA
•
EUROPE
•
LATAM
•
MEA
Edition : InternationalLanguage : English
HOME
NEWS
CREATIVE LIBRARY
IMMORTAL AWARDS
MEMBER COMPANIES
PEOPLE
JOBS
How LBB WorksPlans & PricingEditorial Toolkit
news
NEWS
CREATIVE LIBRARY
IMMORTAL AWARDS
MEMBER COMPANIES
PEOPLE
JOBS
Login or Register
Creative in association withLittle Black Book
Creative
TD Puts Puppy Love Through a Financial Reality Check
06/07/2026
lbbonline.com
0
LIKE
ADD TO COLLECTION
06/07/2026
Share
Campaign from Leo Toronto shows Canadians they don’t have to choose between their head and their heart
TD has launched a new integrated campaign wth Leo Toronto for TD MySpend, showing Canadians how the app helps them make confident financial decisions without sacrificing the things they love
Built on TD’s More Human platform, the campaign taps into a growing reality: many young Canadians are choosing pets before children – or instead of them altogether. Through humour, the hero TV spot follows a young couple deciding whether they can afford to adopt a puppy, demonstrating how TD MySpend gives customers a clearer picture of their spending so they know what they can, and can’t, afford
TD MySpend helps Canadians better understand their spending and make informed financial decisions. The campaign reflects the evolving priorities of young Canadians through a relatable, human insight. Humour brings to life the everyday balance between emotional decisions and financial responsibility
Supporting online video and social content reinforce how TD helps customers spend with confidence on what matters most
“When the team showed me the idea, they said that a pet can cost as much as $70,000 over its lifetime. That surprised the hell out of me. I loved using something as cute as a puppy to make a real point about how even the most emotional decisions have a real financial side to them,” said Michelle Spivak, executive creative director, Leo Toronto
CreditsAdd my Credit
Creative in association withLittle Black Book
More News from Leo Toronto
Leo Toronto Appoints Adriano Matos as CCO, Names Angus Tucker Creative Chairman30/06/2026
Canada’s Cannes Contenders 202619/06/2026
TD Speaks the Language of Fans in Summer Football Campaign09/06/2026
ALL THEIR NEWS
Work from Leo Toronto
World’s Biggest Ballpark (Case Study)TD
17/06/2026
The CDB Diet (Case Study)Daily Bread Food Bank
17/06/2026
Speak Croatian StillsTD
09/06/2026
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletterEnter your email
FOLLOW US
Events
DPA + SLA (+ US Add.)
About Us
Contact
Editorial Toolkit
Help & FAQ
Privacy Policy
Main Terms & Conditions
Newsletters
Create your own LBB icons
How it works
Plans & Pricing
LBB’s Global Sponsor
Language:English
© 2005-2023 LBB Ltd·Privacy and Cookie Policy·Terms and Conditions
v2.25.1
