You’ve probably seen the jokes by now. That guy on the subway is wearing a $3,500 headset. Viral videos of people using it in restaurants. The Apple Vision Pro arrived to huge fanfare in early 2024, and it’s been quietly fading ever since. according to A new MacRumors reportThe Vision Pro is discontinued in everything but name.
Apple last tried with the M5 upgrade last October. The update brought a smoother display, a slight battery bump, and a more comfortable headband. But the price remained at $3,499, and consumers were still not interested. Sources told MacRumors that Apple received an unusually high number of returns on the device, more than any other modern Apple product. In total, the Vision Pro produced approximately 600,000 units over its lifetime.
The team has been reassigned
This is where things become more clear. Apple has apparently stopped all active development on the Vision Pro and redistributed the team elsewhere. A group of those engineers are now working on Siri, with Vision Pro chief Mike Rockwell moving to lead Siri in March 2025. Apple has no plans for a new headset, and the cheaper Vision Air model that was in development was discontinued last year.
The M5 model is still on the shelves, but with no team and no successor, it’s more of an inventory situation than anything else. What comes next are smart glasses closer to the Meta’s Ray-Bans than any other headset. Even before this report came out, Apple had abandoned plans for a full Vision Pro revamp.
The headset was struggling to sell long before Apple took the M5 gamble. Price, weight, and a thin app library were always problems. The M5 update didn’t fix any of them.
