Joe Maring/Android Authority
TL;DR
- YouTube is expanding its similarity recognition technology to include talent agencies, management companies and celebrities.
- The tool identifies AI-generated content with the participant’s likeness.
- Users will be able to request removal of content.
From answering questions to creating interactive simulations, generative AI can do a lot. Unfortunately, this also includes stealing people’s likenesses, which has become a growing problem. To help protect more users from this threat, YouTube is expanding its similarity detection tools.
Don’t want to miss the best of Android Authority?
one in blog postYouTube announced that users in the entertainment industry will now have access to its similarity detection feature. This includes talent agencies, management companies and celebrities. Expanding this feature could help root out celebrity deepfakes on the platform.
If you’re unfamiliar with this tool, it works very similarly to Content ID. However, the feature searches YouTube’s platform for AI-generated content with the participant’s likeness. If a user finds a video that has a likeness they disapprove of, they can request that the video be removed.
The feature was first announced in 2024, allowing a subgroup of users to flag and request removal of AI-generated content that mimics their face or voice. Earlier this year, the feature was expanded to government officials, journalists and political candidates.
Thank you for being a part of our community. Please read our comment policy before posting.
