We may only be closing out April, but our beauty-editor minds have been fixated on summer for weeks. I probably don’t need to tell you how brutally dreary this winter has been. Spring has betrayed us thrice so far, and now that the high temperatures are finally here to stay, glowing skin, shiny hair, and dewy makeup products are playing the lead role. It only makes sense that the number of exciting launches we’ve been treated to this month is the epitome of warmth. scented body oil that makes your body glow self-tanning milk it blends like a dream designer perfume It smells like a holiday on the Amalfi Coast.
My fellow beauty editors and I are constantly sorting through new arrivals to determine which formulas are really worth your hard-earned dollars, so I asked everyone on the team to share three (no more, no less) that they now consider staples. You can imagine the overwhelming number of products on our desks, so when we add a new item to our already-crowded routine, you better believe it’s a smash hit. Below, I’m presenting our April 15 winners.
Alyssa Brascia, Associate Beauty Editor
Bulgari Eau Parfum The Imperial Eau De Toilette
Bulgari
Eau Parfum The Imperial Eau De Toilette
“From the very first whiff, I have been completely charmed by Bulgari’s latest and greatest spring scent. It opens with a whiff of sparkling lemon – so much so that it smells very clean – before softening into the prettiest wash of black tea and citrus. Perhaps best of all, it has impressive staying power for an eau de toilette. I can still feel its heavenly scent on my skin five hours after applying it. In short, this is my spring determination.”
mac glow play cushiony blush
mac
Glow Play Cushiony Blush
“If this isn’t the prettiest blush I’ve tried in forever. MAC has been on an absolute roll lately, and I can’t get enough of the gorgeous new Glow Play formula, especially in this pinkish lilac called Totally Synced. It’s an almost phantom kiss of color with how light the formula is, both in pigmentation and texture (great for no-makeup makeup), yet it’s totally buildable if you want to go further for the best results. For this, pair it with a pink-nude lip liner and MAC Lipglass Air in Snobish. Thank me later.”
YSL Beauty Kiss Shaper Sculpting Lip Liner
ysl beauty
Kiss Shaper Sculpting Lip Liner
“I collect lip liners like most, but lately, I’ve been dusting off my old pencils for these amazing new babies from YSL Beauty. After getting my makeup done by YSL Beauty’s national makeup artist for my birthday J. brandon coreaI could not separate myself from the one who made me wear these beautiful liners even for a day. Each color is long-lasting and quite transfer-proof, with a whisper of color still available even after a night out or my lunch break at work. They’re impressive and absolutely gorgeous, and I need every color.”
Erin Jahns, Beauty Director
Sakara Fiber Bites
Fleur Beach Skin Brightening Body Oil
floor
Beach Skin Brightening Body Oil
“It’s not even May yet, so naturally, I’m already formulating my summer beauty plan. My getting-ready routine would never be complete without a glow body oil, and while I’ve had some lovely favorites in the past, Fleur’s recently launched formula takes the cake. The scent is dreamy and beachy (obviously) and it has the perfect ratio of coconut, citrus, and sandalwood. It provides a sunlit glow that’s noticeable but not shiny-An important distinction, IMO!”
Cycler Self-Tanning Milky Essence
cyclar
Self-Tanning Milky Essence
“To know me is to understand that I test out a new self-tanning product weekly. Mists, mousses, lotions… I’ve tried every formula from every brand at every price range, and I’m selective! I’m extremely unbiased, so it’s very easy for a product seriously Fail my high standards. That said, Cycler is one of my favorite brands in the game right now, so its new self-tanning Milky Essence has greatly piqued my interest. I wouldn’t bury the lead here—I’m impressed! The ingredients are great, and the formula melts and blends easily into the skin. I’ve almost always been a mousse girl, but this bottle has officially joined my starter lineup.”
Caitlin McClintock, Beauty Editor
Action Density Peptide Hair Serum
verb
Density Peptide Hair Serum
“As someone with fine hair who refuses to deal with extensions, I’ve tried so There are many growth-enhancing scalp serums, yet I still only vouch for three… make that four. Verb’s Density Peptide Hair Serum promotes thicker, fuller-looking hair with a unique Density Complex, ginseng-root extract, niacinamide and a bio-peptide. It’s also incredibly lightweight, so it doesn’t weigh my hair down. “I’ve been using it for a month, and the amount of new baby hairs growing on my hairline is almost shocking.”
DS and Durga Cowgirl Grass Eau De Parfum
DS and Durga
Cowgirl Grass Eau De Parfum
“I can’t stop recommending this perfume to people, whether it’s to my friends and family members or to dear Who What Wear readers. It’s fresh, floral, airy and unique – the perfect formula to collect compliments. Springy notes of bergamot, pink geranium and lychee are followed by powdery peony, floral grass and jasmine water. Notes of vetiver, amber crystal and soft musk surround it. This is a Divine is the fragrance of spring and summer.”
Maybelline Super Stay Teddy Tint
Maybelline
Super Stay Teddy Tint
“I took a break from lipsticks, tints, and glosses during the height of winter when I was spending most of my time indoors in hibernation. However, now that spring has arrived, I’m falling in love with the lip combo all over again. This lip tint has become one of my faves. It has the most beautifully smoky matte finish, lasts for hours without the need for touch-ups, and doesn’t dry out my lips.”
Sabrina Talbert, Assistant Beauty Editor
Pattern Repair360 Leave-In Foam
Sample
Repair360 Leave-In Foam
“Lately, I’ve been trying to find new ways to incorporate protein into my haircare routine besides time-consuming masks. This leave-in foam from Pattern has become my favorite when I want to strengthen my hair. I don’t use heat, but I appreciate that this formula offers thermal protection as well as preventing damage from environmental stress and UV rays.”
Glitter Cloud Paint Plush Blush
shiny
Cloud Paint Plush Blush
“I’m already a longtime user of Glossier’s Cream Cloud Paint, so getting my hands on a powder formula was a no-brainer. It’s rich in pigment, but it’s also easy to control and build up. My favorite shade is Gail (sadly it’s currently out of stock) because it’s the closest to my original favorite Cream Dusk.”
Josian Dayscreen Beauty 2-in-1 SPF 30 Moisturizer
beauty of joseon
Dayscreen 2-in-1 SPF 30 Moisturizer
“I know day dew sunscreen People get confused when it comes to this brand, but I think this latest release will be everywhere in no time. This formula works well on my sensitive combination skin, leaving a soft finish that isn’t greasy or oily. It also doesn’t break me out, which is a big win for me compared to some other brands I’ve tried.”
Jamie Schneider, Senior Beauty Editor
Olehenriken Pout Preserve Chillers Peptide Lip Treatment
olehenrixon
Pout Preserve Chillers Peptide Lip Treatment in Grenada Guava
“On behalf of the makers of Viral Pout Preserve Lip Treatment, I present to you Pout Preserve coolersThe brand’s limited-edition iteration that’s bound to sell out by May 15. It’s the same peptide-, mango butter- and cloudberry oil-containing formula you know and love—just with a subtle thickening and instant cooling sensation for a refreshing moment. Plus, it comes in new, tropical-inspired flavors perfect for summer.
“I’ve been wearing Granada Guava (a coral) nonstop since the set arrived on my desk. Let’s just say Guava is Girl Summer so Back. Again, this is a limited-edition drop, so I wouldn’t wait to add these specific shades to your arsenal. At the time of this writing, Capri Coco Lime (a transparent shade with fresh coconut-lime flavor) is already sold out at Sephora!”
Anastasia Beverly Hills Archibrow Pencil
anastasia beverly hills
archibro pencil
“Turn my arm, and I’ll tell you Anastasia Beverly Hills Ultra-Slim Eyebrow Pencil The best brow-grooming product in the business. I didn’t think another brow pencil could steal my heart… until the brand launched an even thinner version. It’s literally impossible to mess with this blade-tipped pencil, and a little goes a long way. I only need three to four strokes to volumize my thin, arched brows, something I never thought I’d say! Plus, the custom brush makes them look effortlessly puffy. Its technically Launching at the end of March, but this is something I can’t completely keep quiet about!”
Detox shampoo is necessary
Necessary
detox shampoo
“I usually use a clarifying shampoo once every other week to clear out product buildup, but as warmer weather approaches (and an increase in sweat and oil), I apply it more frequently. Thankfully, Necessary recently launched the detox shampoo of my dreams, powered by apple cider vinegar and pine oil that dissolve flakes and buildup without stripping the scalp. Fresh, earthy. Bonus points for the scent that makes my bathroom feel like a luxury spa if you’re a fan of Essentials. hinoki And eucalyptus Bodywash, trust me – you’ll work hard for it.”
why trust us
At Who What Wear, we know that beauty isn’t one-size-fits-all. Over the years, our editors have tested thousands of products—including skin care, makeup, hair care, and nails—as well as teamed up with trusted experts like renowned dermatologists, celebrity makeup artists, and other key industry insiders. Together, this ensures that each guide is well-researched, inclusive, and relevant. You.
We focus on formulas that deliver results, whether they’re affordable favorites or luxury investments. Our product selections are based on solid results, ingredient information, and what we would actually recommend to our closest friends and family members.
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