saint laurent recently dropped its Tangerine Temptations campaign starring Hailey Bieber, and it looks like a fever dream somewhere between a 1970s California pool house and a late afternoon.
Creative director Anthony Vaccarello’s designs take center stage, and the casting makes perfect sense. Hailey has featured in several campaigns for the French brand so far. Photographer Nadia Lee Cohen shot the whole thing with sun-baked surrealism.
Saint Laurent Tangerine Seduction Campaign
The images feel static and full at the same time. Against a modernist backdrop, a one-shoulder teal swimsuit embellished with mustard yellow, gold cuffs on both wrists, a canvas YSL tote slung over one shoulder.
A bright brown belted trench coat commands the entire frame in itself. Then a green and gray block jacket is layered over a mint slip skirt, with a quilted black Nicki bag completing the look with chain-strap authority.
Hortense, Amalia and Nicky are the stars of the accessories lineup, each styled to feel personal rather than promotional. Vaccarello understands that the best bag campaigns never look like a bag campaign.
Dive deeper into YSL fashion with the Saint Laurent Summer 2026 campaign.
