AT&T has confirmed its latest high-end plan, which starts at $110 per month

Earlier this week, we learned that AT&T is planning another new plan, this one under the Elite 2.0 branding. Now The new plan is official, And, as rumored, it is quite expensive. A line of Elite 2.0 will cost customers $110, plus taxes and fees. Even those with four lines will have to pay a hefty $75 per line.

You’d expect a lot from a plan at this price, but does AT&T really deliver? To be honest, not really.

There are no streaming features or any additional features that would largely appeal to most mainstream customers. Instead, you get all the same benefits as the Premium tier, but with a few changes, like 250GB of hotspot access and 20GB of monthly global data for international travel. Apart from that, the only other major change is the addition of their high-priority Turbo tier as well as a free smartwatch plan and a free tablet plan per Elite line.

We have to admit that the smartwatch/tablet perk is one of the better offers in this plan if you have a lot of cellular tablets and smartwatches in your family.

For most customers, the Elite probably doesn’t have enough added value to be worth an upgrade from the already high-end Premium tier. Still, if you use a lot of hotspot access, tablets and watches line up, and need international access? This could actually be a cheaper plan for a small group of users. Ultimately, Elite isn’t as mainstream as the other three flagship plans, but that doesn’t mean it can’t be a good option for a small minority.

Still, this represents a continuing trend we’ve seen from larger carriers: adding perks that are more vague or specific and selling them as upgrades to people who haven’t necessarily done much homework. They simply see that a plan is presented as the “best” and will not stop to consider if there is a better option. Not surprising, but it’s certainly a sign that the real value of the postpaid industry continues to decline as the prepaid world moves to catch up.