What is your brand?
“He who calls you is faithful and will do it” (1 Thess 5:24).
Coca-Cola is the number one “brand” in the world. Companies spend millions of dollars to make their brand famous in business. They want you to recognize their brand. They hope that you will have positive thoughts when you think about their brand and that it will influence your next purchasing decision.
Every person has a personal “brand,” whether you like it or not. Cultures have a brand. Ethnic groups have a brand. Your brand is defined by your conduct. If you’re always late, you’ll soon develop a brand or reputation for being late. Other people will also be late because they know you will be late. If you are a person who exaggerates the truth, others will soon fail to take you seriously.
However, the opposite may also be true. Your brand can be incredibly positive. Being a man or woman of his or her word, who is consistent in dealing with others fairly and honestly, brands you as someone who is loyal in all aspects of life.
One of God’s most important characteristics is His faithfulness. Loyalty means that a person is true in fulfilling the promises made to others at the same time as he made. God is faithful to keep all the promises He makes to His children.
Moses was also an example of fidelity to his calling. “Moses was faithful as a servant throughout the household of God, testifying of what would be said in the future. But Christ is faithful as the Son in the household of God” (Hebrews 3:5-6).
What is your brand among your peers? Is it a positive brand or does it need improvement? Allowing the Lord to make us more like Jesus is the only way our brand becomes trustworthy.
Pray for the Lord today to make you a loyal brand that others can trust.
