Kaitlyn Cimino/Android Authority
TL;DR
- WHOOP is adding on-demand physician video consultations to its app in the US this summer.
- The company has not said whether therapist access is included in the subscription pricing or is an additional cost.
- The update, which includes other AI features, comes a day after Google launched the Fitbit Air.
With Google launching its Fitbit Air tomorrow, WHOOP isn’t ready to go down without a fight in the screenless fitness tracker space. The brand has just announced a major update to its wearables services, and it seems like the timing isn’t coincidental.
one in press release todayWHOOP announced that it is adding live, on-demand video consultations with licensed physicians to the WHOOP app. The feature will launch in the US this summer, giving members a way to talk through their health data with a medical professional instead of just looking at the Recovery Score and guessing what their body is trying to say.
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Consultations can be informed by months of WHOOP data, as well as blood tests and medical history, where available. WHOOP is also adding electronic health record syncing through HealthX, allowing members to bring clinical histories, such as diagnoses, medications and procedures, into the app.
Any mention of the cost of these consultations is conspicuously missing from the press release. WHOOP says physician access to the app is coming, but hasn’t said whether it will be included in existing subscription pricing or sold as an extra. WHOOP’s current annual membership already starts at $199 and increases to $359 for WHOOP Life. It’s possible that on-demand consulting will be included in one or more membership tiers, but given that it was not raised in the announcement, it seems unlikely.
Since it’s 2026, some AI updates are also worth mentioning. A new My Memory feature will let members view, edit and delete personal context, which WHOOP AI uses for coaching, while Proactive Check-In will use that context to make suggestions at relevant moments, like prioritizing sleep before an event or adjusting training while traveling.
WHOOP’s Journal is also being redesigned, with voice and text logging for habits, supplements, and life events. WHOOP says its AI can suggest new items to track based on identified patterns, while behavioral trends will show how those logged habits impact recovery over time.
The Fitbit Air is now official at $99 with three months of Google Health Premium, so WHOOP’s latest move is a reassurance to its users that they’re getting enough bang for their extra buck.
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