Rosé makes the sidewalk feel like a fashion set in PUMA’s new H-Street “Ivory” campaign. BLACKPINK star returns for part two of the PUMA H-Street story, bringing her cool style to the sneaker.
The campaign takes Rose to a dreamy neighborhood where trimmed hedges, sharp modern homes, pink fire hydrants and empty streets transform everyday moments into something strange and stylish.
PUMA H-Street Ivory Campaign
These images have a sophisticated suburban atmosphere with a surreal twist. Rosé poses near an H-Street road sign, sits on the curb, walks a robotic dog, and scooters through a quiet block.
the shoe pulls on itself puma running past. The H-Street was inspired by the track spikes of the early 2000s and the Harambee racing silhouette of the late 90s. That means a low profile, lightweight feel, breathable mesh upper and sprint-style lines.
For this release, the sneaker comes in an “Ivory” colorway with metallic accents, a T-shaped toe box, and a sleek profile that works with sporty shorts, slouchy socks, and small bags. Rosé’s look keeps the mood fresh: a cropped Ringer tee, white running shorts with blue trim, light blue socks, and a pink Puma bag.
This is part two. Check out Rosé’s first PUMA H-Street campaign and see where the story began.
