Sony’s explanation for its embarrassing AI photos leaves even more questions

You may have noticed it by now, but Sony managed to bring the internet together to praise the inclusion of its new AI Camera Assistant feature for the recently launched Xperia 1 VIII. The distrust in marketing was so great that everyone from Carl Pei to Marques Brownlee was making fun of it. After an intense backlash, Sony has now offered a response.

If you can’t keep up with the situation, Sony recently made an effort to show what its AI camera assistant is capable of. To do this, the company shared side-by-side comparisons, which included the original photo and one of the four suggestions offered by the tool. However, in every instance, the AI ​​suggestion seemed significantly worse than the original.

To Sony’s credit, it did not remove the photos and the company decided not to remain silent. Ahead xThe tech giant has provided a response that includes new examples and an in-depth explanation of what the AI ​​camera assistant does. Sony says:

Following the post about AI Camera Assistant, we would like to explain this feature in more detail. It doesn’t edit photos after shooting – it suggests 4 settings in different creative directions depending on the scene and subject. You can choose any option or use your own settings.

Meanwhile, the new examples are definitely looking better this time around. These tips don’t look as washed out or overexposed as the first set of pictures. You can see them below.

However, this response still leaves some questions about Sony’s imaging decisions. For example, why did Sony decide to use those early images for their marketing? Does Sony really think those early photos look better than the originals? This is all a bit worrying, considering that Sony is a company that is famous for its cameras.